We research, design and develop career assessment tools for young people.”


Bulls-Eye was established in 2012 as a low-cost alternative to traditional career assessment and coaching for young people that leveraged digital technology and was widely accessible. Initially, Bulls-Eye partnered with schools around New Zealand to offer the future pathways assessment, expanding in to Australia in 2016. To date tens of thousands of young people have completed the assessment. In addition, Bulls-Eye has developed an employability competency framework (future-fit skills), and has worked on a range of professional development modules for careers educators. Kate McBeath is a Director and Owner of the company and also works on consulting projects within both the corporate and education sector.

Career Central Partnership

In 2018 Career Central and Bulls-Eye formed a licencing agreement to provide integrated career management and assessment solutions for secondary schools. Between our two businesses we currently work with more than 130 Trans-Tasman secondary schools and more than 100,000 student users. The partnership brings together the strengths of Career Central, a leader in career management system design and strategic digital solutions, with Bulls-Eye, an online future pathways offering which combines psychology-based quizzes with assessment design and skill development programmes. Our goal is to empower educators by providing schools with a broader future pathways system through an integrated, more accessible and cost-effective tool.

Consulting Work

BCM worked with Bulls-Eye to bring the QUT Match My Skills tool to market. Kate McBeath co-created the tool with us. Kate’s approach was collaborative, creative and considered. Kate provided BCM and QUT deep insight and counsel around career development; counsel which has resulted in the Match My Skills tool being best-practice and garnering huge support from people navigating and exploring career choices.

Kevin Moreland

Managing Director, BCM

Contact Details

Kate McBeath

kate@bulls-eye.co.nz | +64 21 881 208